MONACO YACHT SHOW 2017: The Best Keeps on Delivering

From 27th to 30th September Monaco hosted the world’s greatest superyacht event, bringing together an exceptional collection of superyachts and presenting an exhibition of outstanding quality on the quayside. The 27th edition of the Monaco Yacht Show thus reflected a more buoyant market, supported notably by the strong attendance of American and Russian clients on the quays of Port Hercules to visit the 125 superyachts on display. This year’s fleet was larger and younger (average length 49m, 50% of the yachts less than two years old) and according to Gaëlle Tallarida, Managing Director of the Show, it appealed to visitors right from the start: “The exhibitors were busy from Wednesday morning with business meetings on their stands and a full list of bookings for yacht visits. We felt that the whole industry was concerned by an event they’ve been preparing for months, with high trade expectations. By midday this impression was shared by all the different participants, brokers or shipyards who already confirmed negotiations with visitors interested in chartering or purchasing a yacht.” Attendance at this year’s edition was higher than last year, with 36,400 participants (+8%) including an international business clientele but also private visitors invited by the MYS organisers via the Sapphire Experience program. 160 ultra-qualified individuals thus enjoyed a bespoke stay in Monaco with visits of the superyachts displayed in Port Hercules, with one “Sapphire Experience” guest already placing an order for a yacht. The extension of the 2017 edition of MYS to the entire port made for greater fluidity of movement between the historic exhibition areas (Darse Sud, Parvis Piscine and the other quays) and the new tent on Quai Albert Ier or the Quai Antoine Ier, reorganized to provide a superyacht lifestyle environment. Exhibitors and visitors could discover the Starboard, the new exhibition lounge with its outdoor restaurant overlooking the port and a direct access to the Car Deck and to Tenders & Toys. Travel within the port was made easier by the various transport services including electric golf carts, shuttle boats and the MYS official application that calculated the fastest way to reach a stand or a yacht. Over 150 private events were held throughout the show, including press conferences, product presentations, cocktails on board yachts or on stands, private evening receptions, with the enormous range of events organised by the exhibitors during the four days (and nights!) reflected the importance of public and press relations actions aimed at the high-end international audience and influential media at the Show. The buzz around the docks amongst professionals appeared positive, with many looking forward to the forthcoming FLIBS to continue riding the groundswell of optimism in the sector.


By |2017-11-15T10:06:00+00:00November 15th, 2017|People|0 Comments